influence of pricing strategies on consumer behaviour

Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumers' emotional, mental, and behavioral responses. Corpus ID: 169014373; Influence of pricing strategies on consumer purchase decision: a case of supermarkets in Nairobi County @inproceedings{Njeru2017InfluenceOP, title={Influence of pricing strategies on consumer purchase decision: a case of supermarkets in Nairobi County}, author={Illuminata Mbuya Njeru}, year={2017} } The present research applied quantitative research method via adapting questionnaire from academic sources. This chapter looks at how a company's pricing strategy can leverage network effects arising from peer group interaction to influence consumer behaviour. PDF The Influence of Price Changes on Consumers' Purchase Decisions This affects the pricing and the promotion done for the product. To do this, you need to understand how the consumer will react and be influenced by your marketing strategies. (2012), customer satisfaction "is the extent to which a product's perceived performance matches the buyer's expectations." Internet research. In conclusion, cultures' influence on consumer behaviour is tremendous and it is important that marketers adopt a total market approach. Addressing the effects of pricing on consumer behavior, the study found that economies Various factors, be it cultural, social, personal or psychological influence the . Marketing strategies that influence consumer behaviour [Get Solution] Consumer Tangible Products - My Paper Support Some external factors play a role in how a consumer reacts to an ad, but the three biggest things that help advertising influence consumer behavior are if the ad reaches: The right audience. Promoting with creative content is a tactic and strategy of social media marketers to deliver customer value. How Pricing Strategy Influences Consumer Behaviour in Social Networks ... Marketing Strategy: Pricing strategies and its influence on consumer ... 4. September 29, 2021. Stage in the Product Life Cycle 10. The international brand Coca-Cola, the biggest soft drinks and beverage company in the world, is very successful in producing effects on consumer behaviors.

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